SEO 101 Guide
for 2020

1. Keywords Research

As a business owner who wants to market online, you need to ask yourself, 'what are the keywords consumers are likely to use to search for your products or services?'. After you must have figured out the answer, your job is to use such keywords moderately in the body of your content and titles.

Tools like Google Keyword Planner, KwFinder, or Moz Keyword Explorer can help you find the right keywords for your business.

2. Optimize Your Website for Mobile

The number of people accessing the internet with mobile is increasing. So, it is very important that you make sure your website is mobile-friendly so as to welcome visitors using mobile to your website.

3. Video Content

In 2020, it is said that the love for video content by consumers will increase. So, if you would like to follow up with the trend, you will need to focus on producing more of video content on your website.

4. Link Building

This is another important SEO strategy you should focus on in 2020. Build external link through guest posting on high-authority sites in your niche. Search engines sees external link from authority sites as a vote of confidence which is a big advantage to your website.

5. Good Content

Content is still king. Pay attention to the quality of your content. It is not about quantity but quality. Publish content that will be of value to your readers. This way, they will keep coming back and search engines will perceive your site to be relevant.

6. Snippet Accrue More Clicks

Since snippets are being shown on the search results pages, it will provide a hitch free search experience to searchers. Thus, rich and attractive snippets generate more click-through advantage to blogs and websites. You should endeavor to take this serious in 2020.

Google snippets provide users a short and insightful information about the content they have browsed for. Hence, let your snippet be more attractive if you want the click.

7. Voice Search Optimization

Is it safer to say 'the next big thing' to look out for in the digital marketing industry is Voice Search Optimization? Well, It is.

Nowadays, the rate at which adults perform voice search on Google can never be overemphasized. Knowing this fact, the smart marketers are now optimizing some of their attractive and highly sought content to be voice search friendly.

Voice search is indeed one of the SEO trends to look out for in 2020 and beyond.

8. Knowledge Graph and Entity Optimization

The major search of the future is basically on real-world objects and as such, Google is looking for ways to add an entity related pieces or information into search results via tools like the augmentation queries.

So, in a bid to get your website rank higher on search results pages, you can optimize the content or entity that your website is known for to suit the Google’s Knowledge Graph.

9. Expertise, Authoritativeness, and Trustworthiness (E-A-T)

The time is now when Google will start acknowledging and recommending website content that looks authoritative and trustworthy in it chosen niche.

In many ways now, the Expertise, Authoritativeness and Trustworthiness (E-A-T) is the latest Domain Authority - no point in disputing this.

The focus on authority and trust was curled from the 168 pages Google Search Quality Guidelines document, an evaluator guideline that states the importance of the E-A-T.

To benefit from this advantage, you can engage the service of an expert to provide a useful insight to you in the course of writing articles and subsequently, placing their credentials in the short bios.

10. Master Search Intent

The Search Intent is one of the massive topics of discussed in the SEO realm in 2019. And for some reasons so good, every search keyword(s) has a specific intent behind it.

Thus, to make it to the SERPs first page, the first thing expected of you is to work on your keyword’s Search Intent. For any post or content that fall short of the search intent won’t get rank.

Hence, creating a qualitative content that looks exactly like the Search Intent match is a must in 2020. Reason being that, Google keeps getting better in providing internet users with the perfect search results they crave for.

11. Boost Your Page Loading Speed

Your page loading speed is very crucial for SEO and for good user experience. If users have to wait too long for your site to open, more than half will just abandon the site and never come back again.

So, if you want to encourage users to visit your site and stay, you will need to work on boosting your page loading speed. A tool like PageSpeed Insights Tool by Google can help tell you your page loading speed and if it needs any improvement.

12. Register for Google My Business

This should be an important point for every small business. It is free and can make a big difference in your business.

13. Focus on Getting Reviews

Every potential buyer who don't want to make a mistake always look up reviews before making a purchase. Reviews can improve your conversion rate.

You should encourage customers to always leave reviews about your products, services or services on major online review sites. It is also another way of getting backlinks to your website.

In Conclusion

SEO is not voodoo. It will work for you if you put in the work. If all these factors are put in place, search engines will better understand your business and help you get targeted visitors to your website.